About

Rooey is an Australian women and kid’s clothing brand specialising in hand-drawn art apparel, this collection celebrates creative expression, individuality, and effortless everyday style. Designed locally and inspired by art, culture, and coastal living, each piece features original hand-illustrated graphics, painterly textures, and organic, imperfect detailing that sets it apart from mass-produced fashion. From relaxed fit tees and oversized shirts to wearable statement pieces, the range blends comfort with artistic design, making it ideal for women seeking unique, creative fashion in Australia. With a focus on slow fashion, small-batch production, and high-quality materials, this women’s wear collection offers distinctive, art-driven clothing that feels both modern and timeless. Perfect for those who love illustrated fashion, graphic tees, and boutique Australian clothing brands.

Lovingly hand-drawn and designed by Anneliese Adams in Australia.

Every purchase you make supports our small family business!